AFR Winner

Employees: 100-499

AbbVie is the first pharmaceutical company to utilise QR codes as a way of providing patient information in a reliable and timely fashion. Patients can instantly access product information and other educational resources, like enrolment pages for patient support programs and how-to videos, by simply scanning a QR code on their medication packaging.

Of the new AbbVie medicines released in past 12 months, over 45% of users have accessed further information via the QR code on the packaging providing more information to patients in a more user-friendly way.