Adelaide Football Club
Awards and Accolades:
- 2019 Best Retail, Hospitality, Tourism & Entertainment Innovation Program
2019 Innovation Name: META – High School eSports League
Awards: 2nd Most Innovative Retail, Hospitality, Tourism & Entertainment Company
META connects high schools, students, teachers, officials and administrators in an online structured tournament style competition across any eSport – in a school supported environment. META’s software engineers have developed technical infrastructure enabling eSports team based tournaments which can easily be modified to suit a range of games. Games are broadcast live through the Twitch platform.
This platform along with the people (e.g. league commissioners, teachers) processes (e.g. policy framework, privacy rules, and league rules) and an appealing contemporary brand collectively represent Meta. In a sense the Club sought to emulate the existing traditional sports club or high school competitions in a new and primarily digital eSports market. We also wanted it able to be scaled for global appeal.