Awards and Accolades:
- 2021 Most Innovative Media & Marketing Company
Innovation Name: Action Audio
Awards: Most Innovative Media & Marketing Company
285 million people globally live with blindness or low vision and experience accessibility issues to adequately participate in live sport broadcasts.
Action Audio is an accessibility system for sports broadcasts that allows people with blindness and low vision to experience the sports they love, in real time, alongside their sighted friends and family.
Applied to tennis, Action Audio translates live ball position and other on-court data into a spatialised sound design that allows audiences to ‘see’ the state of play through sound, without the need for visual information and lessening dependence on audio commentary.