2019 Innovation Name: Aurora Pay As You Go Plus (Aurora PAYG+)
Awards: 8th Most Innovative Agriculture, Mining & Utilities Company
The underlying product design goal was to help a broad customer demographic with varying literacy, numeracy and technology levels to stay in credit and in control of their energy costs. It was also essential for customers to understand the link between usage and cost, which then opens up the possibility for customers to modify their usage behaviour and ultimately reduce their energy costs. By focusing on these key success criteria and core customer needs, Aurora PAYG+ suits a broad range of customers. Aurora PAYG+ leverages advanced interval meter technology, peak and off-peak pricing and an intuitive digital interface. Customers have easy access to their daily account balance and an estimate of the number of days their account will remain in credit.
Timely account balance alerts provide convenient prompts to maintain control, and in-app payments give customers a speedy and convenient way to top up their balance and receive immediate confirmation of their new balance. To help customers minimise their energy costs, the product provides a graphical summary of their daily usage behaviour by quantity, cost and the time period when electricity was used. These easy-to-understand visualisations give customers the opportunity to shift usage to cheaper off-peak periods to save money.