Innovation Name: Direct to Consumer Funerals
Awards: 5th Most Innovative Professional Services Company
Bare is the simple, transparent way to arrange or prepay a funeral online or over the phone. Prior to Bare, people’s only option to arrange or prepay a funeral in Australia was to use a local funeral director.
At a time when people are most vulnerable, the arrangement experience via a traditional funeral director is typically expensive and full of opaque service fees, incredibly stressful, and offers no ability to truly personalise a memorial. Bare have brought End-of Life planning into the digital age. Bare’s direct to consumer business model enables them to focus on what customers actually want – exceptional care, affordability and the ability to personalise their memorial.