Brown & Watson International
2020 Innovation Name: Narva VR experience
Awards: 8th Most Innovative Manufacturing & Consumer Goods Company
The Narva Virtual Reality driving light experience allows customers to sit in the passenger seat of a 4×4 and switch between different lights and road surfaces using actual footage taken using a 360-degree camera. It creates a realistic experience of the true performance of different types of driving lights and allows customers make informed purchasing decisions.
The VR experience offers a unique experience that can be enjoyed wherever an internet connection exists, thus overcoming limitations of reach and physical set-up required. Sales of driving lights included in the VR experience have grown by 13%.