2020 Innovation Name: Pivot to Business Australia
Awards: 6th Most Innovative Government, Education and Not-for-Profit Company
The NSW Business Chamber (NSWBC) re-invented the membership business model to reverse the fall in membership whilst simultaneously rebranding and repositioning to better reflect the new model. The innovative approach to the model decoupled membership from products and services that had previously been categorised as entitlements. This allowed membership to be free and perpetual and for businesses to choose which, if any products and services they bought on an as needs basis.
Since the launch at the end of March 2020, 11,219 businesses have registered as new members increasing the total number of Business Australia members by 63% to 32,609.