Carlton & United Breweries
Industry: Manufacturing & Consumer Goods
Innovation Name: For The Love of Your Local
Awards: 6th Most Innovative Manufacturing & Consumer Goods Company
Employees: 500+
Carlton & United Breweries and the Australian Hotels Association created a campaign to generate immediate cashflow for venues shut down due to lockdown restrictions. Customers were able to purchase a pint voucher now, providing immediate cashflow to the venue, that was redeemable for 2-for-1 beer vouchers once venues reopened. The $2m+ in beer for redemption was donated by CUB to venues. Redemption was facilitated via the use of industry leading Virtual Atoms technology in partnership with tech agency, Because.