Awards and Accolades:
- 2020 Most Innovative Media & Marketing Company
- 2020 Best Marketing Innovation
- 2019 Best Media & Marketing Innovation
- 2018 Best Marketing Innovation
Innovation Name: RACV – Booster Tag
Awards: 9th Most Innovative Media & Marketing Company
Parents think it is safe to move their child out of a car booster seat when they turn seven. But research shows kids should ride in a car booster seat until they are 145cm tall, regardless of age, to avoid serious injury.
The Booster Tag is a universal clothing label icon placed exclusively in t-shirts that fit children under 145cm tall (sizes 4-11). Reminding parents every day that their child should remain in a booster seat until they grow out of the clothing bearing the icon. The label icon, in the shape of a smiling booster seat, is designed to sit alongside care instructions. It is a PSA that gets washed, folded, and re-seen.