2020 Innovation Name: What’s for Dinner?
Awards: 2nd Most Innovative Retail, Hospitality, Tourism & Entertainment Company
The What’s for Dinner? platform solves the ‘What’s for Dinner?’ dilemma for customers by providing quick and easy dinner solutions using a method called ‘component-based cooking’. Component-based cooking utilises pre-prepared but not complete ingredients, such as salad kits, to reduce the overall cooking time and the number of steps required.
The platform is built on two guardrails: 5 ingredients or less, and 30 minutes or less. The six ‘hero recipes’ on the platform saw a 25.5% sales uplift across all ingredients and a 72.9% uplift on the hero products across the total campaign.