Dentsu Aegis Network
2019 Innovation Name: Innovation Champions, our Design Thinking program
Awards: 7th Most Innovative Media & Marketing Company
We created Innovation Champions, a program designed to help everyone in our company become more innovative. Using Design Thinking methodologies, the program has an extensive framework that guides people through the multiple stages of solving challenging problems by putting the end-user at the heart of each problem-solving stage. The program is split into two areas:
1) A bespoke online toolkit with detailed step by step instructions and videos, downloadable canvas and templates, plus facilitation tips and tricks to help those using it in a collaborative, innovative workshop. The online toolkit also enables staff to pair the right combination of tools to solve a specific problem or achieve a certain outcome.
2) An eight-week training program that trains Champions from agencies across the network to be skilled up. This includes touch points providing 1:1 coaching support as well group check-ins, which brings with it a real sense of community throughout the program. The training program was built internally from scratch utilising the extensive specialist capability across the network to implement and deliver. The program gives people a unified, human-centric and agile approach to innovation to help them create amazing ideas and solutions together.