Ego Pharmaceuticals
Winning Year(s): 2018
Industry: Health Industries
2018 Innovation Name:Ego Skin Tear Prevention Program
Awards: 99th Most Innovative Company
Employees: 500+
Ego Pharmaceuticals were able to prove that QV products were more effective at preventing a common skin issue (Skin Tears) in aged skin than competitor products and would save time, distress and money in aged care facilities.They use this information to educate health care professionals about the impact of skin tears and the benefits of QV over other brands. This lead to an increase in sales of over 40% in QV Skin Lotion and over 46% in QV Gentle Wash during the campaign period.