2018 Innovation Name: Genea Horizon – Australia’s first dedicated egg freezing clinic
Awards: 18th Most Innovative Company
Women who wanted to preserve their fertility for non-medical reasons needed to go through the process in a traditional IVF setting, which was also expensive. This caused undue stress and anxiety at a pivotal point in their lives when confronted by couples having children right throughout their treatment. How often have you looked back and regretted not doing something? Genea is passionate about empowering women to make choices that are right for them, allowing them to live in the present but not forget about the future.
Age plays a considerable part in the ability for a woman to have a baby and egg freezing is the best option. We designed a service for women who want children but aren’t quite ready yet which was innovated around the patient and cheaper whilst maintaining a premium healthcare experience. Genea’s automated freezing machine (Gavi®) enables us to provide more consistent results.