GUD
Winning Year(s): 2018
Industry: Manufacturing & Consumer Goods
2018 Innovation Name: Microlene Farm
Awards: 9th Most Innovative Company
Employees: 500+
Dairy Farmers have it tough. Slim margins, pricing scandals, and changing demand have eaten away at their livelihood. On top of that, almost all farm water is contaminated, impacting cow health, milk productivity and machinery. There is an opportunity to improve farmers’ lives, and their bottom line – improve their water. The water used on a dairy farm is full of nasties that make life hard for the farmer and worse – make the cows sick!
We help farmers by setting up a magic box called “Microlene Farm”, which cleans all the farm’s water so that the cows drink more and are happy and healthy. The magic box even connects to the internet, so the farmer gets alerted if the water gets bad. The farmer is happy because they save money that would be spent on vets, chemicals, and fixing things. And the better water leads to better milk for everyone.