2019 Innovation Name: SUPERSUPER
Awards: 3rd Most Innovative Banking, Superannuation and Financial Services Company
SUPERSUPER allows members to contribute more to their super in a new and unique way, through our shop-and-save rewards program. SUPERSUPER lets our members make contributions to their superannuation even when they take periods out of the workforce.
Claire recently signed up for SUPERSUPER. She needs to do her weekly shop for her family’s groceries, so she opens the SUPERSUPER app. She usually shops at Coles which is one of hundreds of SUPERSUPER retailers, and she can see that she can buy a voucher through the app that she can take into Coles to pay for her groceries. Claire buys a $100 voucher and can see that she gets a 5% discount when shopping at Coles. After her shopping is done, she can see that without paying any extra, she has already contributed $5 to her superfund. Claire takes a better look at the hundreds of SUPERSUPER retailers to get an idea of what she could buy her mum for her birthday. She can see that some retailers even contribute up to 30% to her superfund. Being able to see her contributions easily on the app, motivates Claire to keep doing her everyday shopping through the SUPERSUPER app.