Isobar Australia
Winning Year(s): 2018
Industry: Media & Marketing
2018 Innovation Name: Digital Business Maturity Model
Awards: 100th Most Innovative Company
Employees: 100-499
Digital transformation is the process whereby an organisation becomes increasingly digital over time by leveraging digital technologies to provide new revenue and value-producing opportunities. The ‘digital business maturity model’ guides organisations in digital transformation, using a range of indicators to assess an organisation’s capabilities and impact.
The indicators measure the strength of the digital foundation, from physical technology infrastructure, to aspects of the organisation that allow it to derive value from technology including strategy, talent and skills, risk management and customer experience. The output is a bespoke layered visual representation of the key dimensions that impact a company’s digital maturity.