2019 Innovation Name: King Kong Academy
Awards: 9th Most Innovative Media & Marketing Company
There is nothing on this planet that can create digital marketers as well as King Kong Academy does. The program can take a complete green rookie and turn them into a world-class marketer within six months. Its courses are based on real-world examples, using information collected from some of the country’s top marketers: our staff. Every single person on the team is able to access an ever-growing library of courses from wherever they are, including exclusive lessons from King Kong’s founder, Sabri Suby.
Training is available on the fly from a phone, desktop, or laptop. We’ve gamified the process with a leaderboard that everyone can see. There are also exams, which lead to internal certifications that staff can download and share. Managers are able to design customised learning pathways for individual team members, providing a tailored and enriching experience for the tribe. It’s not just learning: King Kong Academy is an important tool in providing feedback to our staff. The data collected from the platform feeds into staff performance reviews and allows the management team to keep their finger on the pulse of their team’s training.