Leo Burnett Australia
2019 Innovation Name: Canon Kyoyu
Awards: 4th Most Innovative Media & Marketing Company
Japanese for ‘share’, Kyōyū is a camera-sharing community created by Canon Australia to help owners get more value from their Canon products and to provide an affordable and simple way for everyone to access better photography gear. The first of its kind for a camera manufacturer, we believe in democratising access to premium camera gear. Kyōyū has a built-in ID verification process and Canon has arranged insurance protection for owners who are renting out their Canon gear on the platform. Please visit https://kyoyu.canon.com.au For renters, Kyōyū lets people hire cameras and lenses in their area affordably as they need them. Via the Kyōyū website, renters simply sign up, locate a community member in their area, send a booking request, collect and shoot.
For providers, Kyōyū offers a simple listing process and the freedom to set their own pricing. Pricing ballpark suggestions make setting the right price easy and insurance is arranged by Canon at no cost to the provider, underwritten by IAG Limited trading as ShareCover. Though a peer-to-peer platform, Kyōyū is also open to businesses such as retail camera stores looking to list demonstration or rental products either as one off-rentals or try-before-you-buy opportunities for potential purchasers.