AFR Winner

Employees: 100-499

‘Save This’ is a platform dedicated to utilising innovative technology to end endangered species poaching. The platform combines technology with storytelling to amplify brands, enabling them to create universal impact and show how they are doing it. It hosts long-form documentaries and promotes learning, sharing and action to drive the movement.

The ‘Save This’ wildlife conservation program began as a partnership with Cisco to save the rhino. In the first ten days of the ‘Save This Rhino’ documentary going on air, it reached over 100 million people and inspired people to move to action. The program has since evolved into a new sustainable impact initiative which includes new partners, geographies, and species with the hopes of impacting both life on land and life under water.