2020 Innovation Name: Burgers with Bite
Awards: 4th Most Innovative Retail, Hospitality, Tourism & Entertainment Company
Burgers with Bite is the largest virtual restaurant brand in Australia with over 170 sites nationally. Burgers with Bite operates as a delivery only virtual concept leveraging The Coffee Club’s (another MinorDKL brand) physical kitchens. The bespoke menu was created using existing The Coffee Club menu items and skus to ensure operational ease for the kitchen staff. From its humble beginnings in March 2019, this concept is now achieving over one million dollars in sales per month.
Further, on average BWB has increased the sales of participating The Coffee Club stores by over 8% with some stores achieving an over 30% increase in sales since implementation.