2020 Innovation Name: Dom Perignon Proxima (Iceless Bucket)
Awards: 9th Most Innovative Manufacturing & Consumer Goods Company
Dom Perignon’s Proxima Iceless Bucket keeps champagne or wine chilled at the table using a frozen aluminium base and internal fans. Unlike traditional ice buckets this device keeps the wine at its optimal temperature for over an hour and doesn’t drip or damage the label. Rather than hiding the bottle within a bucket it elevates and illuminates the bottle, better demonstrating ‘high status’, a known consumer insight and driver of purchase.