AFR Winner

Employees: 30-99

Muffin Break has witnessed exponential growth of millennials working in their stores who are technology driven in all areas of their lives, including training. To accommodate, the brand has integrated Artificial Intelligence, Virtual Reality, gamification, Quick Response (QR) codes and holograms into their training for franchisees and teams. As an example, the training team have developed a selection of training QR codes within the brand, assisting franchisees and their staff to have both on-demand training and micro learning available on their personal devices in multiple languages.

So far, Muffin Break has seen approximately 2,000 people engage with the new tools, and a significant increase in training compliance.