Ogilvy Australia
Winning Year(s): 2018
Industry: Media & Marketing
2018 Innovation Name: AAMI Smartplates
Awards: 30th Most Innovative Company
Employees: 100-499
45% of all young Australian deaths are due to road traffic accidents. Making our roads safer is at the heart of everything AAMI stands for. We thought it was time to update how we teach our kids to drive, keep them safe and help create a safer generation of drivers. AAMI SmartPlates – A real-time drive tracker / coach sitting at the centre of a new digital learning eco-system: connecting young drivers, parents, instructors and authorities for the first time.
The mobile app tracks detail of every drive, so Learners can focus on the road while their practice hours, routes, road type, weather / traffic density, are monitored and recorded in real-time. Data is crunched into skills sets providing Learners, parents and instructors a complete picture of their progress, what they’re mastering and what needs sharpening. It scans environment data to encourage learners to gain experience in all weather, road and traffic conditions.