2019 Innovation Name: LOTOS – Lottery Operating System
Awards: 2nd Most Innovative Government, Education & Not-For-Profit Company
LOTOS (Lottery Operating System) describes a new Lottery business model that allows the realisation of opportunities and the management of expenses at massive scale. Best characterised as a SaaS based ecosystem of technology, systems, new ways-of-working and cultural transformation, the innovation increases the speed-to-market of new & exciting lottery concepts and enables vast increases in support for Australia’s veteran community, whilst reducing costs at scale. The innovation encompasses the full business model lifecycle from systematisation of land acquisition and construction, to strict regulatory control of ticketing inventory, automation of high volume marketing campaigns, large scale omni-channel customer engagement & sales activities through to accounting, audit and compliance outcomes.
Cloud technology is a major part of the innovation and involves Microsoft Dynamics 365, omni-channel retailing, large scale data warehousing, behavioural analytics, marketing automation, high volume payments processing, high traffic web platforms and web site personalisation. With over 1.1m customers and processing over 5m payments per annum, the innovation has been recognised globally by Microsoft.