AFR Winner

Employees: 20-99

Towards Zero Road Deaths. An innovation to reduce the 285,000 motorcycle fatalities worldwide (23% off all road fatalities) plus the many more riders seriously injured each year in accidents as motorcycle sales grow across the world despite the pandemic by 20% (2020) and rising. 100% data driven, using a GoPro on your motorbike, motoDNA is a digital motorcycle academy that enables riders to improve skills with their own online coach.

Developed in conjunction with Yamaha Motor Co, Riders Academy at Sydney Motorsport Park innovation hub and SixPivot our technology uses action camera sensors to measure riders behaviour. Our algorithms grade the riders skill level compared to thousands of other riders and then advise the rider how to improve their riding and level up their skills to stay safe.