2019 Innovation Name: Aussie Specialist Ambassador Program
Awards: 7th Most Innovative Retail, Hospitality, Tourism & Entertainment Company
ASP is Tourism Australia’s online training program for global travel agents to learn more about Australia. They are virtually trained to sell Australian holidays by completing online modules, leaving them more knowledgeable and confident. The ASP Ambassador Program invited agents in 15 countries to submit a video pitch of why they believe ‘There’s nothing like Australia’ and the winners became Aussie Specialist Ambassadors.
Their prize was a trip to Australia, where they created video content for use on our website, in newsletters, training presentations and trade media promotions, educating and inspiring other travel agents to sell Australian experiences and destinations.