Awards and Accolades:
- 2021 Best Innovation Program
- 2020 Best Innovation Program
- 2018 Best Innovation Program
Innovation Name: Tracksuit
Awards: 5th Most Innovative Media & Marketing Company
Tracksuit is a data-driven insight platform that enables start-ups and SME’s to track the strength of their brand equity and get valuable insight on their performance, and further, what actions they should take to unlock commercial growth. The platform is always on, meaning insights are up-to-date and in real time.
Unlike traditional brand tracking solutions, which involve individual customised, time-consuming surveys and a people heavy approach to analyse data and deliver, Tracksuit uses a single, syndicated survey, and an automated app for data delivery, meaning traditional structures are disrupted. Tracksuit is also less than 10% of the price of traditional solutions.