2020 Innovation Name: TrafficGuard Pay-Per-Click Protection
Awards: 8th Most Innovative Technology Company
TrafficGuard’s pay-per-click protection integrates directly with Google Ads to identify invalid traffic, exclude them from clicking and ensure businesses are not paying for fraudulent clicks to their website. This protection uses machine learning to create a session score on each individual click based on the user’s behaviour and uses this to determine whether that IP address should be excluded.
Pay-per-click protection has an average return on investment of over 28 times based on the estimated savings for 400+ organisations using TrafficGuard on their Google ads campaigns.