Innovation Name: The Vamp platform
Awards: 9th Most Innovative Technology Company
Vamp’s platform makes influencer marketing safe, easy and effective for everyone, whether you’re a novice or an expert. It empowers brands and agencies to run their own campaigns – and has every tool they need to do so. The CAST tool aids discoverability, matching brands to a vetted community of influencers, based on their needs. A fool-proof briefing form simplifies the process, removing potential for error.
Dynamic, haggle-free pricing sets a fair fee for both parties, removing the need to negotiate. A timeline feature allows brands to keep track of multiple campaigns concurrently. Content approvals deliver brand safety. Instant messaging between brand and creator keeps the campaign running smoothly. The results are updated in real time and there’s an easy option to amplify the influencer posts into social platforms as ads. All in one spot.